Logo Design - Texas A&M University
Block T Blonde Ale is the official beer of Texas A&M Athletics. I designed the Block T logo used on the beer tap handle.
beer tap handle
*Photography by the Visual Media team at the Dept. of Marketing & Communications. Beer tap handle design by Angelyn Wiley
Process
As an intern at the Department of Marketing & Communications, I was given the opportunity to participate in a design sprint to develop a logo and beer tap design for the blonde ale. The name "Block T" references an Aggie tradition long held by the Corps of Cadets. For my design, I wanted to pay homage to the tradition with the inclusion of the banner shape. Ultimately my logo design was chosen for the beer brand and is now featured on the tap handles as well as promotional and packaging designs.
block T logo iterations
original pitch
Aggie Band flag inspiration
